Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management services.
Visit the official bio of Citi CEO, Michael Corbat
Citi is proud to have had a strong presence in Taiwan since the opening of our first representative office in 1964 and the first branch in Taipei in 1965. Citi has been the leader in both corporate & investment banking and consumer banking. To expand our footprint in Taiwan, Citi acquired Bank of Overseas Chinese with the newly formed Citibank Taiwan Ltd (CTL) in 2007.
With solid operating performances, Citi Taiwan has been recognized by various awards at home and abroad, including “Best Foreign Bank” from FinanceAsia for 20 consecutive years, "Best Bank" from The Asset Triple A for 14 consecutive years, and the "Trusted Brand: Credit Card Issuing Bank - Gold Award" from Reader's Digest for 9 consecutive years.
Citi's market-leading products and services have received high praises. Citi's Institutional Clients Group provides top-tier local corporations, multinational companies, emerging local corporations, local financial institutions, and qualified foreign institutional investors with a full range of value-added local and cross-border products and services. Core business operations include treasury, underwriting, corporate lending, structured finance, transaction services, e-solution, global equity, equity-linked capabilities, and financial advisory expertise in M&A. At the end of 2015, Citi led the market to offer onshore global custody services, helping retain the life insurer's assets in Taiwan while implement the “financial import substitution” program launched by the Financial Supervisory Commission.
Citi's Global Consumer Banking leads the market by pioneering Wealth Management banking service, providing wealth advisory service, local and multi-currency deposits to premium accounts, OBU products and services and a variety of mutual funds, bonds, HK and U.S. stocks. By providing customers with value-added services, Citi's Cards business enjoys high customer satisfaction and strong brand recognition in the market.
Citi aims to become the world's digital bank. In addition to introducing smart banking branches in 2010 and launching advanced mobile banking services in 2011 that include location-based offers and premium search, Citi possesses the innovative culture that positions it to lead the digital trend and deliver more effective, dynamic, and convenient approaches to better serve clients. Citi was also the first bank in Taiwan to introduce voice biometric authentication technology into its call center in 2016.
As an established leader in the global financial services industry, Citi believes strongly in its responsibility to both Taiwan and the global community. Since 1995, Citi has been actively involved in Educating the Next Generation, Community Care and Support, and Financial Education and Environment in Taiwan, while sponsoring many programs such as the Citi-United Way Fundraising Campaign, Citi Global Community Day, and Citi-led environment events. These programs have been well received by the public and demonstrated Citi's long-term commitment to the community in which it lives and runs its businesses.